{"id":574,"date":"2026-04-25T14:58:40","date_gmt":"2026-04-25T06:58:40","guid":{"rendered":"http:\/\/wtocar.com\/?p=574"},"modified":"2026-05-14T13:28:16","modified_gmt":"2026-05-14T05:28:16","slug":"new-energy-vehicle-exports-are-booming-experts-say-public-relations-are-crucial","status":"publish","type":"post","link":"https:\/\/www.wtocar.com\/en\/market-insight\/0425574\/","title":{"rendered":"New energy vehicle exports are booming; experts warn that public relations are crucial.\u201c"},"content":{"rendered":"

As the global automotive industry accelerates its transformation towards electrification, intelligentization, and connectivity, the competitive landscape is being profoundly reshaped. Data from the China Association of Automobile Manufacturers shows that in 2025, my country's automobile production and sales will both exceed 34 million units, setting a new historical record, with new energy vehicle production and sales both exceeding 16 million units.<\/p>\n\n\n

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Since the beginning of this year, many regions across China have introduced innovative measures to continuously upgrade their export models. According to data compiled by the China Association of Automobile Manufacturers from the General Administration of Customs, in the first quarter of 2026, my country exported 2.312 million complete vehicles, a year-on-year increase of 40.91%; imports reached 97,000 vehicles, a year-on-year increase of 2.61%. Among these, exports of new energy vehicles reached 954,000 units, a year-on-year increase of 116.31%, accounting for 41.21% of total automobile exports.<\/p>\n\n\n\n

In response to the steady and positive trend in the scale and efficiency of my country's new energy vehicle exports, Chen Zhengying, a member of the China Public Relations Association and a senior expert in public relations and brand globalization, analyzed in an exclusive interview with a reporter from China City Daily at the 9th ADMIC Automotive Digitalization and Marketing Innovation Summit and the 3rd AOIS China Automotive Brand Globalization Innovation Summit that the current new energy vehicle market is fiercely competitive, and overseas consumers' awareness and demands for product quality and brand connotation are constantly upgrading. For Chinese new energy vehicle companies to maintain strong foreign trade growth on a high base, they must place brand building and maintenance at a strategic level, relying on a multi-dimensional standardized framework including strategic positioning and media relations, and promote the transformation of public relations awareness from a traditional execution function to a core organizational capability. At the same time, new energy vehicle companies should build upon public relations as a foundation, increase the role of AI in localized content production, and generate adapted content based on different regional cultures and consumption habits.<\/p>\n\n\n\n

While my country's new energy vehicle industry currently exhibits significant export potential, industry insiders believe that some new energy vehicle companies, which rapidly increased sales volume overseas in recent years by relying on low prices, have revealed insufficient preparation in areas such as brand narrative and public opinion risk control. This makes them highly susceptible to trust crises should they encounter quality disputes or data compliance reviews.<\/p>\n\n\n\n

In response, Chen Zhengying suggested that both the government and enterprises should accelerate the implementation of the tool-based and systematic approach to communication systems.<\/p>\n\n\n\n

\u201cPreviously, I collaborated with several new energy vehicle companies to build an intelligent support system based on the industry\u2019s cutting-edge needs. This system focused on key modules such as strategic decision-making, standardized management, public opinion risk response, and analysis of social trust and capital market feedback, pioneering new practical paths for intelligent public relations communication. Driven by data, it can upgrade companies\u2018 past experience-based communication decisions into a structured, quantifiable, and reusable scientific system. This will help new energy vehicle companies make sound communication decisions amidst the uncertainties of overseas technical standards and market fluctuations, thereby creating a favorable communication environment for \u201dgoing global\u2019 and continuously enhancing the brand\u2019s international influence,\u201d said Chen Zhengying.<\/p>","protected":false},"excerpt":{"rendered":"

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